Nikon is a leading maker of cameras and lenses, they were founded in 1917 in Tokyo and they rival Canon as the top producer of optical SLR equipment. Cameras Professional Cameras for working professionals in the photographic industry Consumer Cameras aimed at the enthusiast level, which has the advantage of a cheaper price tag Bridge Bridge or hybrid cameras sit between compacts and SLRS. Functionality similar to a SLR but without interchangeable lenses. Lenses Wide angle Suitable for landscape photography where it's important to capture as much of the scene as possible. Includes fisheye lenses Standard Versatile lenses which span the range from wide angle through to low level telephoto. Suitable for most purposes. Telephoto Lenses ideal for capturing an object at a distance. Ranging from low levels of zooming through to high end magnification. Ideal for nature photography. Micro Used for taking photographs of objects at very close distances. Possible to take photos from as little as 3mm away. Perspective control Affords the ability to take photos in a particular style which blurs the majority of the image whilst maintaining focus at a certain point.