Sony is a leading maker of cameras and lenses, founded in 1917 in Tokyo. Cameras Professional Cameras for working professionals in the photographic industry Prosumer Cameras that span the gap between Amateur and Professional level. Lenses Carl Zeiss Zeiss is a lens manufacturer used by Sony, producing superior quality optical equipment. Wide angle Suitable for landscape photography where it's important to capture as much of the scene as possible. Includes fisheye lenses Zoom Versatile lenses which span the range from wide angle through to low level telephoto. Suitable for most purposes. Telephoto Lenses ideal for capturing an object at a distance. Ranging from low levels of zooming through to high end magnification. Ideal for nature photography. Macro Used for taking photographs of objects at very close distances. Possible to take photos from as little as 3mm away.